Our Why

Whether out of necessity or preference, the decision to fish is empowerment through self-sufficiency. It is a conscious choice to value time and make the most of it by recognizing the special moments we can only experience in the natural world. The very act of fishing makes us more aware that life should never be taken for granted and that time spent with friends and family on the water should be valued more than gold.

CTF Gear was born from the belief that the experience of fishing is as important — if not more important — than the catch. Going places few people go and enduring weather that keeps most people indoors. We live for the uncommon experiences and awe-inspiring moments found through the pursuit. Fishing offers a focus rarely afforded to us in the constant distraction we face in our day-to-day lives. It provides a meaningful connection to the wild around us, and it awakens the wild still within us. This connection grounds us, gives us much-needed perspective, and shapes our lives far beyond a day spent on the water.